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I always found it bizarre or strange that there was this unwritten set of rules around how a woman could interact with a man, in terms of starting a conversation.

While a man traditionally is always expected to make the first move, he risks rejection in a real way.

And the restriction you mention is that women must begin conversations on Bumble?

How do you think it’s changed the way things work in the online dating world? On Bumble, by having the lady make the first move, [the man] doesn’t feel rejection or aggression—he feels flattered. just like a bar, you’re never going to see a sign on your favorite bar on your block that says “only for hookups tonight” or “don’t come in if you don’t want to go home with someone.” It’s a place to meet people, it’s a place to be, and whatever you want to do with your interactions there is really up to you.

Following Tinder co-founder Whitney Wolfe’s dramatic departure—she sued the company for sexual harassment and published her text conversations with fellow co-founder Justin Mateen as evidence—the 26-year-old hasn’t retreated from the online dating space. communities a priority, though it has yet to introduce any particularly innovative features to that end. about what inspired Bumble, what it’s like to date as a millennial, and what is yet to come in the business of digital romance.

In fact she‘s set out to remake the entire premise. Bumble is a free app, though Wolfe said the company is looking at ways to monetize its user base. If you tell anyone the very basics—girl co-founds Tinder, girl leaves, now she starts Bumble, where only girls can talk first—its very easy to interpret that how you will.

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On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.

Now, women are expected to be equal to men in so many capacities—financially, career-wise, in education—yet the one disconnect was, and is, with relationships.

For Wolfe, 25, that key difference is about “changing the landscape” of online dating by putting women in control of the experience.

“He can’t say you’re desperate, because the app made you do it,” she says, adding that she tells her friends to make the first move and just “blame Bumble.” Matches expire after 24 hours, which provides an incentive for women to reach out before it’s too late (the women-message-first feature is only designed for straight couples—if you’re LGBTQ, either party can send the first message.) Wolfe says she had always been comfortable making the first move, even though she felt the stigma around being too forward.

“You swiped right in your head just now,” she says.

“So did I.” Wouldn’t it be nice, she continues, if there were a bubble over his head listing his job and his education?