In the days before the Internet, we used the print, radio, and television media to spread the word about our businesses.
Now we can cast a large net, reaching literally millions of people al over the world with just one website.
Also, many digital cameras and photo printers now come with software enabling mere mortals to create digital photo slide shows and upload them to the web.
Most smart phones have apps to accomplish the same ends.
Numbers three, four, and five can be very helpful to small businesses. Your Internet Service Provider or Domain Registrar may offer you free server space for you to create your own website that might include some family photos and an online diary.
(I'm sure there is a forum dedicated to your type of business.Writer's and Author's websites are part of what's known as the Writer's or Author's Platform in the publishing business.The platform includes, a website, a Facebook presence, , Twitter account, and the old fashioned mailing list.The best known website of this type is probably just to mention a few.For sharing and discussing mutual interests, there are online forums for practically any subject you can think of.